The article concluded that “if you don't like the system, don't depend on it”. This struck a chord. In a self-proclaimed “act of lunacy” Andy sold the publishing rights to his music and bought a 100-hectare farm in Gascony, France.
Andy has dedicated his life to learning a better way of farming, which allows nature and farmers to thrive. Joining forces with Edd, the strategic thinker behind the business, and George, whose education initiative, GROW, runs nature-based learning programmes in schools, Wildfarmed was born. Learning on the job, Andy used his outsider position to rethink conventional farming methods and in 2018, he was the first Briton to be made Chevalier L’Order Merit de Agricole and in 2020, Andy was awarded the Laureate prize for innovation by The French Ministry of Agriculture for his progressive and innovative vision.
Andy returned to England with his family in 2021, where out of 3,500 applicants, he won a 20-year tenure of a 295-hectare farm in Oxfordshire, which has become Wildfarmed’s HQ, through the National Trust.
Why does it matter?